Guidance is an impartial service which will help you to identify your options and narrow down your choices but will not tell you what to do or which product to buy; the decision is yours.
Providers of guidance are responsible for the accuracy and quality of the information they provide but not for any decision made based on it.
Guidance is free unless your provider clearly tells you otherwise.
Guidance will suggest what you could do.
Advice
Advice will recommend a specific product or course of action for you to take given your circumstances and financial goals.
This will be personal to you, based on information you provide.
Advice will be provided by a qualified and regulated individual or online by a regulated organisation.
Providers of advice are responsible and liable for the accuracy, quality and suitability of the recommendation that they make, and you are protected by law.
